Journal

Notes on brand, design and growth.

Branding

Why Your Brand Needs a Strategy Before a Logo

The most expensive rebrands are the ones that skip strategy. Here's how to sequence brand work correctly.

SEO

The technical, content, and Core Web Vitals fundamentals that still move rankings — and the trends worth ignoring.

Airbnb Tips

A case-study breakdown of listings that increased ADR by 20–40% after new listing media.

Web Design

Section by section, the structure that turns visitors into booked discovery calls.

Social Media

What we change on client feeds — and why it matters more than posting cadence.

Marketing

The four tools we recommend to every founder we work with. Nothing bloated, nothing trendy.